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The Star Wars: Galaxy’s Edge Chewbacca Challenge
Every Star Wars fan has a Chewbacca impression that is either great or terrible, but always hilarious.
So we challenged fans to show off their chops for a chance to win a VIP trip to Disney World and meet the "real" Chewbacca in person.
We created an online experience at ChewieChallenge.com and promoted the campaign online, in social and OOH.
The contest took off. Our social posts got millions of impressions. Over 100,000 videos were submitted. And over 75 million people watched the fan videos organically.
May the voice be with you.
Social:
Every Star Wars fan has a Chewbacca impression that is either great or terrible, but always hilarious.
So we challenged fans to show off their chops for a chance to win a VIP trip to Disney World and meet the "real" Chewbacca in person.
We created an online experience at ChewieChallenge.com and promoted the campaign online, in social and OOH.
The contest took off. Our social posts got millions of impressions. Over 100,000 videos were submitted. And over 75 million people watched the fan videos organically.
May the voice be with you.
Social:
Landing page experience: