AboutZzzQuil
Scope Mouthwash
Carl’s Jr. and Hardee’s
Star Wars
State Farm
Anti-Defamation League
Nike
Burger King
Domino’s
Volkswagen
New York Lottery
Marine Corps
Scope To-Go
Walmart
PediaSure
Pharma
Burger King
When introducing their new BK Steakhouse, there was a real problem: no one would believe a fancy steakhouse burger with 100% angus beef and A.1. Steaksauce could come from Burger King.
Our solution: warn people the ingredients were so premium, it may end up making you look a bit snobbish.
Immediately after the campaign launched, revenue grew by over 9%. As soon as it stopped, down 9%.
Most people leave out that last number.
TV: